Liya Kebede on the cover of Vogue Italia |
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| Editor | Franca Sozzani |
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| Categories | Fashion |
| Frequency | Monthly |
| Circulation | 145,000 (2007)[1] |
| Publisher | Condé Nast |
| First issue | 1964 |
| Country | Italy |
| Language | Italian |
| Website | vogue.it |
Vogue Italia is the Italian edition of Vogue magazine. Owned by Condé Nast International, it is the least commercial of all editions of Vogue magazine[1] and has been called the top fashion magazine in the world.[2]
Its imagery is frequently shocking and provocative; according to the art director of British Vogue, its photographs "go beyond straight fashion to be about art and ideas".[1]
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Vogue Italia is considered the best edition of Vogue magazine.[1] Vogue Italia and the Italian fashion industry have historically had a symbiotic relationship, with Vogue Italia contributing to Milan's domination of the fashion world.[1]
Recent influential editorials have included Steven Meisel's September 2006 "State of Emergency", a visual play on the War on Terror,[3] and Meisel's July 2007 "Rehab", addressing recent celebrity visits to rehab clinics.[4][5] and the August 2010 Issue, featuring Kristen McMenamy, shooting on the site of the BP Oil Spill in the Gulf of Mexico[6]
The July 2008 issue featured only black models, photographed by Steven Meisel,[7] and the articles pertained to black women in the arts and entertainment.[8] The magazine claimed to showcase black models in response to anger caused by the disinclination of fashion magazines to display black models on their covers. Fashion industry insiders claim black models are featured less often because they are unable to sell. This statement, along with the formation of a protest group in New York that challenges racism in the industry, convinced Italian Vogue's editor, Franca Sozzani to create this issue.[9] The issue included established supermodels like Vivien Tan, Yasmin Warsame, Alek Wek, Veronica Webb, Noemie Lenoir, Iman, Liya Kebede, Tyra Banks and Naomi Campbell, as well as contemporary models, including Jourdan Dunn, Chanel Iman, Arlenis Sosa, and Sessilee Lopez. This specific issue also brought in Toccara Jones, the first black plus-sized model to be in the pages of the high fashion magazine. Instead of the issue not selling, it became the highest selling issues of Italian Vogue ever, and had run out of print twice, which marked the first time in Condé Nast history that the magazine reprinted an issue to satisfy demand.[10] The reprinted copies had the tag lines: "Most Wanted Issue Ever" and "First Reprint" banded across the front.[11]
However, even though the advertising pages went up 30 percent, there was a "glaring lack of black models" in them. Meisel said: "I've asked my advertising clients so many times, 'Can we use a black girl?' They say no. Advertisers say black models don't sell."[10][11]
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